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"EMBRACE YOUR WILD HAIR, EXPERIENCE THE UNTAMED AND BE FREE"

For this project I was able to put myself in the position of a creative director. I had to choose a brand, come up with a concept statement, build a team, coordinate a production schedule, choose the models, style the shoot (hair, makeup, attire, and posing), choose a location, create a shot list and storyboard, and give the team enough visual examples that clearly expresssed my creative vision



ABOUT

Gisou, founded in 2015 by influencer Negin Mirsalehi, is a luxury haircare brand that incorporates the beekeeping heritage of Mirsalehi's family. Utilizing honey and propolis, the brand's products, like the popular Honey Infused Hair Oil, nourish hair and have earned a loyal customer base.

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